NikeWomen: Summer of Shine
Challenged with the COVID-19 pandemic, we created a campaign that captured a sense of freedom and glow, inspiring women to continue safely practicing sport. Bright sunlight, vibrant colors, and a subtle dreaminess reflected the global feeling of emerging from our homes and back outside.
Moving away from traditional sports, we encouraged playful, low-impact activities like rollerskating, hula hooping, and hiking, letting their natural selves shine through movement.
Inspired by the '60s Summer of Love, our "Summer of Shine" lookbook captured joy, fun, and self-care in a time that felt anything but.
Role
Art Direction
Copy Direction
Design
Bra Shop
Supplemental shoot for the seasonal Nike Bra Shop.
Voice
We captured a youthful voice drawing upon wordplay, puns, and current memes, adding a playful humor to the visual language.
custom Typeface by Fisk Projects for nike
