KIM LUIS
Design & Art Direction
NikeBra_Day2_SHOT_6_6405.jpg

Nike - Let's Talk Sports Bras (2020)

An educational sports bra experience, informing women on the best sports bras for their activity, through the lens of real women. We chose four women to wear test our bras for one week, and sat them down for a real talk roundtable discussion about what worked for them. Our focus was on a diverse set of women that best reflects our current and potential consumer - from the DJ that teaches spin classes during the week, to the non-binary pilates coach who promotes the important concept of body neutrality. No two women were alike, yet they found common ground in the struggles of buying sports bras.

Cast

 

Bethany C. Meyers, Founder of the Become Project, Body Neutrality Advocate

Sienna Lynn, Fitness Trainer, Model

Shai’La Yvonne, Spin Instructor, DJ, Yoga Enthusiast

 

Brittany Lucio, Basketball Player, Actress, Model

stills

 
 
 
 
 
 
 
 

Round Table Discussion Video

Art Direction & concept, casting, narrative, script, styling

Round table discussion

Wear Test Videos

Each support level is elevated by wear test videos showing the bras in action, as well as educational pieces to best inform the consumer.

High Support Wear Test and Reviews

Medium Support Wear Test and Reviews

Light Support Wear Test and Reviews

 

A visual sports bra fit guide for consumers

 

Landing Page Experience

Design & direction

 
 
 

Production:
Los York, LA

Photographer:
Lindsay Ellery

DP:
Seth Epstein

Hair:
Gonn Kinoshita

Make-up:
Setsuko Tate

Creative Director:
Mariana bukvic

Copywriter:
Sarah Ostaszewski

Producer:
Karl Lunan

All images are the property of Nike, Inc.