Air Max Pulse
I was tapped by the Nike Digital Brand Studio to reimagine lifestyle product detail pages on Nike.com. The goal was to create an engaging, educational experience that balanced deep storytelling with faster conversion. In close collaboration with motion designers and creative technologists, we prototyped and tested with users an interactive, tactile approach to product discovery that pushed past the existing capabilities of our static product pages.
The 360° product interaction was later adopted for the 2026 World Cup soccer cleat launches.
Role
UX Design
01
360° Product Interaction
We developed a 360° zoom interaction to bring the feeling of examining a shoe in person onto the screen.
02
Dynamic Interaction Patterns
On scroll, sections swipe over one another to create a layered flow. Within a single section, we prototyped a dynamic theme switch that shifts light to dark to illustrate a Day to Night styling story.
03
In-depth, Trustworthy Reviews
Users had long asked for more detailed reviews. We identified and applied five key principles that help shoppers make informed decisions with confidence.
“It makes me more emotionally connected to the product, and more likely to buy it.”
“It’s very helpful because I just love being so sure before I make the purchase… it would be more likely for me to convert and make a purchase.”