Nike Sub $100

Investing the same energy as we do in premium product, we aimed to represent everyday affordable icons in a way that resonates with anyone - from the LA cool-kid to the small-town high schooler.

We chose settings that they could see themselves in and encouraged movement and positivity through dance and real activities.

Our photographer, Arielle Bobb-Willis, brought her keen eye for capturing movement, vibrant colors, and graphic shadows, adding an element of excitement and quirkiness absent from the standard Nike voice of the time.