Nike Women: Summer of Shine
Art direction and voice for a women’s matching sets campaign.
Objective
Challenged with the COVID-19 pandemic, we wanted to inspire women to continue safely practicing sport. We created a campaign that captured a sense of freedom and glow: bright sunlight, vibrant colors, and a subtle dreaminess reflected the global feeling of emerging from our homes and back outside.
Moving away from traditional sports, we encouraged playful, low-impact activities like rollerskating, hula hooping, and hiking, letting their natural selves shine through movement.
Inspired by the '60s Summer of Love, our "Summer of Shine" lookbook captured joy, fun, and self-care in a time that felt anything but.
Stylist:
Victoria Messenbrink
Hair:
Correia Rouse
Make-Up:
Kylie Sallee
Copy:
Tyler Benson, Lisa Butterworth
Design & Experience:
Instrument
Art Direction:
Kim Luis, Mason Caldwell, Salina Clark
Production Studio:
Heavy Set
Photographers:
Vanessa Granda, Nelson Huang
Director of Photography:
Alberta Poon
Producer:
Lauren Sanders
Voice
We captured a youthful voice drawing upon wordplay, puns, and current memes, adding a playful humor to the visual language.
custom Typeface by Fisk Projects for nike
